Fundamentals for Building a Mobile Website

It is old news that any business that wants to compete in today’s techno-centric market must have a strong Internet presence, which generally centers on an effective website.

One fast-growing trend effecting web design is the optimization of sites to make them more easily accessible and viewable for mobile phone users.

But just how important is it that people are able to access your business website from their mobile devices?

Given the statistics, it’s very important.

These days, people actually access the web from their smart phones much more often than they do their desktops or laptops.

Therefore, it pays to have a site that caters to those people.

Here are the fundamentals for building a mobile website:


There are number of reasons for why you must keep a mobile website as simple and sparse as possible.

First off, people who use mobile devices to access the web must often pay data transfer fees.

The more graphics you use, and the more complex the content, the more it is going to cost mobile users to view your website.

They will not appreciate that.

Additionally, mobile devices feature small screens; therefore, the more you try cramming into your mobile website, the harder it will be to view.


Whereas traditional websites allow viewers to navigate a page vertically, mobile websites utilize horizontal navigation.

Generally speaking, navigating left should lead back to the home (or previous) page, and navigating right should lead to the next page.


Again, due to data transfer fees and viewability, it is important to fine-tune your mobile website’s content.

Avoid flowery language, over-explanation, and anything else that is not absolutely necessary to imparting the ideas you want with your text.

Your content should be short and concise – just enough to get the point across.


When it comes to graphics, it is important that you keep loading times and clarity in mind. Complex graphics will not view well on a small screen, nor will they load quickly.

Use graphics sparingly.

A good rule of thumb when it comes to graphics and mobile web design is to avoid the use of purely decorative graphics, and to stick to using only super-simple graphics that are either necessary to illustrating the site’s textual content or navigating through the site.

Thumb friendliness.

Build your mobile website with the touch screen in mind.

Use large navigation devices like buttons and arrows to make it easy for even big thumbs to get from point A to point B on your site.

Building a mobile website is not that much different from building a traditional website, when it comes to the technical aspects.

However, when it comes to the creative design aspects, it’s a whole different ballgame.

To get the most out of your next mobile web project, contact us,

Tagged on: