The Most Effective Way to Use Text Messaging for Your Business

Text messaging is one of the latest crazes to hit the world of mobile marketing, and it’s spreading like wild fire for good reason:

it is cheap, easy, and highly effective.

If your business has not yet incorporated text message marketing into its business plan, it should be.

Just make sure you are using text messaging to its highest potential.

How do you do that? Here are some pointers for the most effective way to use text messaging for your business.

Offer something.

Don’t make the mistake of bombarding your customers with promotional message after promotional message.

Otherwise, you risk seeing them opt out as quickly as they opted in.

Make sure you are offering them something of value.

Coupons and specials are great way to reward those who opt in to get your text messages,
and making the mobile customer segment privy to these “opt in only” offers is also a great way to keep them loyal, and to ensure they continue to open your messages.

Keep it simple.

When it comes to text message marketing, short and sweet is a good rule of thumb.

Remember that mobile phone users don’t like to scroll, and they are generally on the go while reading their texts.

Get to the point, and quick.

Know your audience.

Are they paying to be able to receive your texts?

Are they willing to follow-through with a phone call, or a visit to your website?

What time of day or night are they most available on their cell phones and able to respond?

Analyze your target market to answer these questions, and you will be able to target your text messaging
specifically to them and their needs and, in turn, get higher rates of return.

Have respect.

Don’t spam the people who opt in to receive your messages.

It’s an insult.

What’s more is that it increases the likelihood of them opting out.

Remember that many people must pay fees to receive texts.

Be prudent when deciding how often to contact your customers via text and, as
previously mentioned, be sure you give them something of value, if even just a message of gratitude.

Text messaging can be a very powerful marketing tool for your business.

Use it to its full advantage by keeping these guidelines in mind.

To truly take your text message marketing to the next level, hire the professionals at mobilemarketing

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