0:00 Branded SEO
7:58 Running a podcast helps Google understand who you are
9:14 3 types of Branded SERP
10:25 Exact Match Brand Name
12:05 Bing does a better job than Google
13:23 What are the KPI for Brand SERP?
16:44 Google’s assessments of you
17:26 Digital Ecosystem
18:27 What to Do (exact match Brand SERP)
23:11 Search Terms that contains the Brand Name
26:05 Second Level Brand Queries
47:30 One question per page vs Accordion system
53:16 How important podcast for your entity
Doing SEO on branded terms might seem simple, unprofitable, or perhaps even unnecessary. Not true. Starting with the exact match Brand SERP, and moving outwards to informational queries around the brand and questions about the brand, optimizing results for all manner of branded terms is intricate, vital to your business, and pays dividends.
Koray Gübür, Olesia Korobka, and Dave Davies join Jason Barnard (The Brand SERP Guy) to walk you through:
why optimizing branded search is so important,
techniques and strategies to do it effectively and efficiently,
how to measure your success
ultimately converting more bottom-of-funnel prospects and vastly reducing client churn.
Bonus: allocating just a small of your SEO efforts on branded search is the best way to build a more effective content strategy and vastly improve your E-A-T (with no extra effort required).
