RTINGS.com is one of the most successful product review sites of all time. Despite ‘only’ having a DR 75 domain and competing against sites like PCMag, Tech Radar, New York Times the Wire Cutter, and CNET (all DR 90+ sites), they have over 4 million monthly organic visits.
So how exactly did they pull this off?
In this week’s episode, Mark sits down Pauline Duthiel, Head of Digital Marketing at RTINGS.com to take a look behind the scenes at what SEO looks like at one of the world’s most loved review sites – and it was nothing like we expected.
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A special thanks to our sponsors for this episode, Digital PR and link building solution, BuzzStream:
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Timestamps:
00:00 Intro
02:07 The secret behind RTINGS success
03:55 Difficulties of scale
05:03 Non-SEO based decision making
06:28 How RTINGS is set up
07:38 The content process
11:56 Site structure
13:18 Link-building strategies
16:04 Competitor comparison
18:05 What about Google?
21:08 Pauline’s role at RTINGS
22:24 Building a community
25:10 Custom RTINGS tools
28:13 Traffic diversification plans
30:22 A/B Testing
31:04 Cultivating the right company culture
34:07 Lessons along the way
38:21 Logistical challenges
39:10 Purchasing policy
41:01 Separating monetization from content
42:42 TL;DW Interview summary
47:18 Wrap-up
