What are the current tracking and attribution challenges that SEOs are facing, and how should you deal with these challenges? With Irina Serdyukovskaya, Navah Hopkins, and Brie Anderson. Hosted by David Bain.
A full transcript can be found at https://blog.majestic.com/training/tracking-and-attribution-challenges/
Check out more episodes in our dedicated Majestic SEO Podcast Playlist: https://www.youtube.com/playlist?list=PLOr75FiG9ta3sIX5RrKAs021tQ1cqmesX
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Timestamps:
00:02 SEO tracking and attribution challenges with industry experts
02:37 Tracking customer journey with limited data
06:37 Understanding customer journey and marketing attribution
11:29 Tracking user journey across various channels
17:41 SEO, content marketing, and tracking restrictions
22:43 Cookie policies and restrictions in digital marketing
26:02 Privacy compliance for small businesses
31:25 Data analysis and attribution modeling in digital marketing
38:04 Data analysis and modeling for marketing success
43:32 SEO tracking and attribution challenges with industry experts
