In this video we are going to explore text messaging in modern marketing. Why does it work? When should you use it? IS this something that I should really consider?
In recent years, text messaging (also called SMS or short message service) has quickly become a powerful marketing tool. As it is both fast and cost-effective, it enables brands to instantly send short messages directly to mobile phones. These could contain promotions, product information, reminders, contests and surveys, amongst other things. When appropriately used, text messages have the potential to create a highly personalized marketing experience for consumers. It is also an effective way for brands to stay in touch with their audiences, as text messages can be easily read and quickly responded to – this immediacy makes them a great tool for any modern marketing campaign.
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